BCBG MAxAzira! Simply ahhh-mazing! Once known for dressing fashion forward teens and party girls in their early twenties, Creative Director Lubov Azria has concocted a right-now-sophistication for ladies who lunch, while sipping chocolate martinis.

"This is a direction that feels wearable and clean," Azaria said backstage.

The BCBG show was as easy and effortless as the clothes themselves. Hence, The Pierces' lyrics "life is such a joy when it's boring," blasting from the speakers, which in a peculiar manner help set the tone of the show.

The fall 2008 line featured a lovely combination of impeccable tailoring along with uncomplicated pallets of muted reds, hushed blacks and unpretentious taupe.

As the main accessory, the rugged leather and wool belt knotted at the waist, played a pivot roll by adding a casual playfulness to each outfit.

Celebs such as Christina Milian, Tyson Beckford and Joss Stone made appearance and in aligment with the show gave a simple one word review.

Christina: "Fabulous!"

Tyson: "Awesome!"

Joss: "Wonderful!"