
Manhattan's historic 34th Street and 7th Ave. was jumping as hip-hop fans and sneaker lovers lined up by the hundreds affront Footaction to meet Legendary rapper, Rev. Run.
The Run DMC front man was on hand releasing his new sneaker simply dubbed Icon. Symbolic of his own success, the shoe marries a classic, casual attitude with fresh color waves.
With humility, he signed autographs for fans of all ages while HOT 97's own, Uncle Ralph MC'd the festivities.
Keeping the event poppin' and the crowd moving, the Video Music Box host gave away tickets to HOT 97's coveted concert, Summer Jam. Attendees simply had to answer various questions to win.
Rev Run was the king of 34th Street that afternoon and based on the success of his daughter's Pastry sneakers the Icon is sure to fly off the shelves.
The MTV reality show star's clothing line, Run Athletics has been releasing casual sneakers for years. Under the leadership of its president, Rasheed Young (no relations), Run Athletics has become a staple of urban lifestyle bridging the old school with the new school.
Check out some footage from the event and let us know what you think about the sneakers at the end of the video.





Comments: (19)
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By: trini_chick72722 on 5/17/2008 2:08AM
im really really feelin the shoes i wouldnt mind have a pair or two ;o)
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By: Satin Matthews on 5/17/2008 11:24AM
The shoes are nice. Not too flashy with just enough casual to go along with it. Fresh for the summer.
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By: Tledwards on 5/17/2008 2:46PM
The shoes are hot like the burnin suuuuun
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By: CHINA on 5/17/2008 4:18PM
great look i like the university of them, ready to pass my stilettos and slip on something more comfy like those ;-)
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By: DatGurlFilipino on 5/17/2008 4:16PM
Plain, but i'm feelin dem
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By: jenna on 5/17/2008 4:18PM
the shoes are cool not to flashy nice and simple
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By: Toya on 5/17/2008 5:06PM
keep doin ya thang babe!
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By: sheila on 5/17/2008 6:38PM
its str8...but it some how reminds me of another shoes...SEEM LIKE I'VE SEEN IT SOMEWHERE ELSE BUT WITHOUT REVRUN ON IT
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By: miss30_natalie on 5/17/2008 7:14PM
The snearkers look very causual, sleek,and fresh! Something you can definately rock with jeans to a game or with a blazer to a causual lunch meeting. Fresh!!!
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By: Kaye on 5/17/2008 9:08PM
I really like those shoes. They will go great with a jogging suit. I have to get a couple pair for the summer.
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