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Manhattan's historic 34th Street and 7th Ave. was jumping as hip-hop fans and sneaker lovers lined up by the hundreds affront Footaction to meet Legendary rapper, Rev. Run.
The Run DMC front man was on hand releasing his new sneaker simply dubbed Icon. Symbolic of his own success, the shoe marries a classic, casual attitude with fresh color waves.
With humility, he signed autographs for fans of all ages while HOT 97's own, Uncle Ralph MC'd the festivities.
Keeping the event poppin' and the crowd moving, the Video Music Box host gave away tickets to HOT 97's coveted concert, Summer Jam. Attendees simply had to answer various questions to win.
Rev Run was the king of 34th Street that afternoon and based on the success of his daughter's Pastry sneakers the Icon is sure to fly off the shelves.
The MTV reality show star's clothing line, Run Athletics has been releasing casual sneakers for years. Under the leadership of its president, Rasheed Young (no relations), Run Athletics has become a staple of urban lifestyle bridging the old school with the new school.
Check out some footage from the event and let us know what you think about the sneakers at the end of the video.
Comments: (19)
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By: J. Tate on 5/17/2008 9:42PM
Just in time before I go summer sneaker shopping.
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By: Big V on 5/17/2008 11:58PM
Oh s***. I was over there that day. That's what was going on? I saw the long ass line but I didnt go in. Ah man. RUN'S HOUSE!!!!!!!!!!!!!!
Sneaker Mann giveaway some sneakers like you did on channel 11.
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By: s.steed on 5/17/2008 11:01PM
i like the shoes ,they are very simple not too much and you can wear them with a number of outfits ,im more into flashy shoes but it is shoe i would wear around day to day.
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By: Kimberly on 5/18/2008 5:49AM
Save Our Teens!!!!!!!!!!!!!!
http://TipTopWebsite.com/BrownWilliams
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By: **$UCCE$$** on 5/18/2008 8:39PM
Lovin the kixx.. who el$e better to put u$ on than the $neaker man him$elf?!
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By: SEXYTABBIE on 5/18/2008 9:57PM
LOVIN THA KICKS... THEY WOULD LOOK GREAT ON ME..JUS SHOWIN THA LOVE ON YA KICKS...
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By: Ryan Mendez on 5/19/2008 11:15PM
Run DMC single handedly resurrected Adidas back in the day.
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By: Ajae on 5/22/2008 1:25AM
I think those sneakers are mad hot. I'm thinking about getting me a pair, and I'm not really into sneakers like that! Big ups to Kiante the sneakermann!!
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By: rayzell on 5/25/2008 10:32PM
cut it out,them shoes are ugly!
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