Move over Beyoncé there's a new Sasha Fierce taking over your alter-ego moniker: 7 year-old First Daughter Sasha Obama. In the footsteps of her fashion-forward mother Michelle, the youngest of the Obama clan is so influential style-wise that the dress Baby O wore election night while onstage with her father, President-elect Barack Obama, has been named the "Sasha" dress by maker Gerson & Gerson Inc. due to its huge response after the unexpected product placement.

First Daughter Sasha Obama with family wearing the "Sasha" dress election night
The little black dress ($72) was produced under the Iris & Ivy label and will be available next spring in other fabrics, colors and more stores other than Nordstrom and Dillards, where it's currently available. Gerson & Gerson President Barbara Zeins made this comment on The Wall Street Journal's website: "If you don't deserve a beautiful dress when your Dad was just elected President of the United States , when DO you? We are proud that Sasha is wearing our dress, but even prouder that this beautiful and authentic family represents the greatest Democracy in the world. Yes WE CAN."
And if you're wondering about big sis' Malia's red dress it's by Biscotti, Inc. (www.biscottiinc.com). That number sold out in 24 hours after election night and the company (as is every other designer in the world) is hoping to dress the First Daughters for the inauguration in January.

Malia Obama wearing Biscotti, Inc.
The Obama family's impact on the fashion industry is as unprecedented as Barack's historic win. And this is before they even moved into the White House! If Barack can turn things around the way his family has (and will continue) for fashion companies, then in the words of Stevie Wonder, "Don't You Worry 'Bout a Thing".

The First Family at the Democratic National Convention August, 2008

Another night at the DNC




Comments: (164)
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By: kim d. curtis on 11/13/2008 5:21AM
YES WE CAN!
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By: Anita Davis on 11/14/2008 9:45AM
The whole family is beautiful no matter what they wear.God bless them Neeta D.
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By: Carol on 11/13/2008 4:48PM
By looking at the new Presidential First Family, EVERYONE should truly agree that this family is the epitome of the saying "BLACK IS BEAUTIFUL"!
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By: cheryl thomas on 11/13/2008 8:06PM
beautiful, beautiful, beautiful, beautiful. God bless them.
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By: vern on 11/13/2008 8:15PM
Yea, well who gives a damn?
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By: Danielle on 11/13/2008 8:24PM
Beautiful !!!!!!!!! Their kids are the same age as my kids.
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By: spencertrina@yahoo.com on 11/13/2008 8:28PM
you are so jeolous and your grammer is terrible.
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By: Pork Chop on 11/13/2008 8:26PM
Obama is such a fake.
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By: lucinda on 11/13/2008 8:30PM
who really gives a flying FU*KING care if "baby O" or "daddy O", "middle O" or "BLACK WIDOW O" has their own clothing line or not, in my oppinion, "daddy O's" job is to lead our country, the "first family" is to be in the back ground from this point forward, not trying to capitalize on their voter elected status. they should shut up, sit down and allow their father to try his best to lead this country. (instead of the first matter of business having a full size basketball court built in the white house, and "momma O" RE-DECORATING the place. just goes to show, where our good ole tax dollars are going. glad they are getting those things, i can barely afford to pay bills, feed myself and purchase prescriptions due to life threatening illness.
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By: erica on 5/31/2009 10:15PM
people are so envy of obama cause hes, rich i think obama is very wealthy , so happy good days obama
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