Maybe it was Shakira. The international starlet shook, shimmied and rolled Indian fashion into the American mainstream during the 2006 VMAs. Before that, there was Madonna, who in the late '90s wore henna on her hands and saris to high-profile events. And if you want to take it waaaaay back, Princess Diana in 1992 made Indian fashion in the West all the rage after her trip to India and Pakistan.

Whoever deserves credit, Indian fashion is here and non-Indian celebrities all over are partaking in this colorful, bespoke couture. From bindis and tikkas on their foreheads to saris on their backs, mehendi on their bodies or antique Indian jewels in their ears, it looks as if Westerners have gotten sari-savvy in a big way. Rapper Snoop Dogg last year appeared in the Bollywood flick 'Singh is King' in a turban, and, this year, Bollywood is anticipating a lot more Hollywood presence, with Beyonce and Rihanna doing 'item numbers' in Bollywood movies – in Indian dress, we're sure.

Anjula Acharia-Bath, CEO of Desi Hits!, a multi-platform media company specializing in fusion entertainment including music, media and, of course, fashion, believes this to be perfectly logical in our globally expanded culture. Like Bhangra, which fuses hip hop with funky Indian beats, there is a "remix" of sorts when Indian and American fashion meet.

"What was funny was that a whole style started in India and then it came out there to the U.S. and now the fabric that they're using for the leggings, Lycra, has been really influencing the fashion back in Mumbai," she explains. In terms of Indian influence on America, she says it's both overt and subtle and growing "more and more each day."

"If you look at western fashion there are certain things that are really Indian but unless you're Indian you wouldn't notice it," she says. "For example in the summer time, the big trend was the tunic and around the neckline there was embroidery and bead work, and that's hugely Indian."

Acharia-Bath, whose company brings her into contact with many recording artists, styled the Pussycat Dolls for the 2008 Fashion Rocks! show and recently dressed Bad Boy recording artist Cassie in Bollywood influenced couture. Bollywood, she explains, is super sexy and ultra colorful and compliments these beauties with beautiful bodies well.

Raised in England, Acharia-Bath recounts that growing up she never had any Indian role models to look up to fashion wise – for her it was about Blondie, Abba and Tina Turner. Now young girls -- including young Indian girls -- can see their favorite pop stars embracing Indian culture, both in dress and on film.

"It's great that Bollywood has opened people's eyes to a new culture and a new form of dress, but it's also great that our own people born and raised in the west are believing that our culture is cool and we can fuse it into what we already know.

"This whole thing has really been about creating something and fusing two worlds. I think this has really helped a generation of people that didn't embrace our culture -- that's the most powerful part of it."