It finally arrived. Fashionistas who waited patiently to snag items from renowned British designer Matthew Williamson's exclusive collection for fast fashion retail chain H&M will finally get to do so today. Available at only 200 key stores around the world (it's even part of a store opening in Beijing, China) the highly coveted line allows stylistas on a budget to purchase an affordable piece designed by Williamson, who was known for his famous prints with bright colors long before it was on trend.

Prices range from $49 for a pair of shorts to $340 for a ruffled gown shown in the ad campaign -- a steal compared to his high-end line. Items up for grabs include a bias-cut graphic butterfly print dress with straps, a cashmere cardigan with peacock embroidery over the shoulder and even an electric blue tuxedo inspired by an item featured in his last runwayshow.

"It will inject freshness into the wearer's look," says Williamson, "whether it be worn over jeans, biker or cigarette pants". There's also a really fashion forward, almost seasonless, metallic jacket and bubble skirt, a sequin dress with a colorful print. The night-time must have is certainly the beaded ruffle gown with a tiger butterfly print.

"I wanted to create a strong urban collection fused with the brand's signature symbols and shapes. It's been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M. Color is one of the defining aspects of my signature style, I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious", Williamson said. Agreed.

"I wanted to create a strong urban collection fused with the brand's signature symbols and shapes. It's been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M. Color is one of the defining aspects of my signature style, I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious", Williamson said. Agreed.

This is Williamson's first collaboration with H&M. On May 14, a second installment for summer will be available in all 1700 stores and will include a full men's line, which will mark his menswear debut. We're so there today and in May.

Visit www.hm.com for more info.