Minx Nails is Hot New Trend

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It's not often that something truly original hits the beauty market (hello, lace-fronts) but when every starlet from Rihanna to Victoria Beckham started rocking a new nail treatment with abandon, it was just a matter of time before the beautiful masses latched on to this white-hot trend.

Often metallic in color, Minx nails are a nail coverings that are applied with heat and can be fashioned into almost any design. The system was created by an extreme-sports fanatic and a beauty professional, and the two have tapped into something that may just prove to be the next big thing.

The College Survival Guide

    A Fridge
    Regardless of whether you have a wonderful sized meal plan, your fridge may come in handy with leftovers or when you feel like stocking it with bottled drinks.

    Computer
    The convenience of a computer is essential when sending your kids off to college. Forget the hike to the computer lab across campus students need a computer in the comfort of their room. A printer comes in handy as well. Depending on whether your child plans to carry his laptop around campus, you might opt for a desk top since they're lighter on the pockets.

    Snacks
    You will surely survive with off of a meal plan but it doesn't hurt to stock up on snacks when you don't feel like leaving your dorm room. Bottled water, pop corn, cereal and Ramen noodles are all low budget snacks to stock up on. Just be weary of the freshman 15.

    Things from home
    Some college students suffer from homesickness the first year. It's best to surround yourself with things like photos of the family, pillows or even stuffed animals. Anything that reminds your child of home.

    MP3 Player
    With all the stress that comes from school and exams, sometimes it's nice to block out the chaos in your life and even your roommate with music. It's nearly impossible to find students walking to class who aren't jamming to tunes.

    Budget
    Students who enter college often come in at the ripening age of 18. A great time for credit cards. Parents beware, your child may end up ruining their credit at a young age

    Alarm Clock
    When you're in college you don't have the luxury of getting awaken by your parents. It's now your responsibility to get to class on time so alarm clocks are a must. But keep your roommate in mind. You shouldn't wake him up ever morning with a blow horn alarm.

    Cleaning supplies
    Now you don't necessarily need to bring in the rubber gloves, mop and gas mask but it doesn't hurt to bring along Clorox all purpose wipes for spills or dust. Vacuums and brooms come in handy too depending if you have a carpeted dorm.

    Bedding
    What most parents aren't aware of is that most college beds are twin sized but extra long and require special sheets. When shopping keep your eye open for sheets that clearly state 'extra long' or else your child may come up short.

    Shower shoes
    You really don't know what some people do in the shower these days. College showers are known to be creeping with germs so spare yourself the fungus and purchase flip flops for the shower. You'll thank us later!


"The inspiration of the product stemmed from Janice's frustration with wearing down her nails and seeking a coating to better protect her nails," says Dawn Lynch-Goodwin, of her Minx co-founder Janice Jordan. "Once she found a solid coating, she realized that it could be developed in a variety of metallics and designs. And, besides looking amazing, it had other benefits such as no drying time, no chipping and not requiring any chemicals in the application or removal."

These "grillz for your nails" have been picked up from just about everyone in Hollywood and have filtered down to cities like Atlanta and Detroit. Goodwin and Jordan founded the company in 2006. The pair, who are polar opposites (a girly girl with beauty experience versus a marketing guru and extreme-sport fiend), complement each other famously.

"I love the attention Minx gives me and am always experimenting with fun and funky designs," says Jordan. "Dawn is more of the girly girl in our partnership. ...She's the one wearing a dress and heels when we are working in the factory!"

Beyonce was the first celebrity to wear Minx during a 2007 awards show. Since then, Victoria Beckham, Rihanna, Kate Beckinsale, Christina Aguilera, Blake Lively, Mariah Carey, Pink, Lady Gaga, Lisa Marie Presley, Lily Allen, Eve, Keri Hilson, Keyshia Cole, Leona Lewis, Liv Tyler, Fergie, Katy Perry, Lindsay Lohan, Kelly Clarkson, Jordin Sparks, Heidi Klum, Megan Fox, Paris Hilton, and Angela and Vanessa Simmons have all "Minxed" themselves.

"In the fall of '07, we had given some sample Minx to celebrity manicurist Tom Bachik," says Jordan. "Dawn was in Australia when I received a text message from Tom saying he had just Minxed Beyoncé with Golden Lightning for the American Music Awards. We almost had a heart attack! We had no product, no Web site, no help, and suddenly overnight everyone was demanding to know what nail product Beyoncé used to make her fingers look like they were dipped in gold! Since then, Beyoncé has been wearing Minx almost nonstop, and we have made countless custom designs specifically for her."

Of course, Minx is very exclusive, both in price (starting at $55 for a manicure) and in access, only being offered at a few select salons in the country.

For more on Minx, go to http://minxnails.com/


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