Diddy Graces the Cover of WWD for Big News

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Sean Combs
is a big deal, and he just launched an exclusive deal with Macy's Department store to prove it. P. Diddy talks all about his new deal with the chain in the latest issue of Women's Wear Daily, on which he graced the cover yesterday.

"I got my start at Macy's when I was 16, selling shirts and ties," Combs told the New York Post in an interview on Thursday. "To come full circle like this is a dream come true.

The nation's biggest department store chain will begin selling Sean John sportswear exclusively in spring 2011. The exclusive collection will be available online at macys.com and in 400 Macy's stores across the country.
"I am overwhelmed and humbled by the recognition from such an iconic American retailer as Macy's and astounded by the opportunity," Combs said in a press release.
Macy's CEO Terry Lundgren told the New York Post that Sean John has "done more than $1 billion of business" with the store and "we plan to do a couple billion more."
"When I launched the Sean John brand over 11 years ago, we created the tag line, 'The Future of Fashion' and today as we are announcing the partnership, I truly believe the future has arrived," said Combs.

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