Style Breakdown : Beyonce's Video Why Don't You Love Me

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Beyoncé quietly released the video for her new song, "Why Don't You Love Me?" written by little sister and fellow songwriter Solange:

Inspired by the 1950's, she prances around in several housewife inspired outfits, going from pin up to cookie baking mom to runny mascara'd woman scorned in a little under five minutes:

"Why Don't You Love Me" - Beyoncé from Beyoncé on Vimeo.

Let's take a look at the highlights:

Damsel in distress Beyonce opens the video in mini shorts, bandana, and a rolled yet revealing button down shirt, standing before an overheated car. Though her outfit is reminiscent of Rosie the Riveter from the popular 1942 "We Can Do It" posters, Beyonce definitely can't fix her broken vehicle, and prefers to wave the radiator while alternating between reading a magazine and looking helpless in her saucy outfit.


As the song begins, Bey goes into Bombshell mode, strutting her stuff in a pair of high waist panties, a matching bra, and lilac pumps.

The next shot shows our protagonist in a bedroom wearing lingerie and high heels, talking on the phone to her unresponsive lover. Our typically sweet girl next door is seen puffing on a cigarette and sipping a strong olive martini, rocking thick mascara and eyeliner that gets increasingly runnier as the video goes on.

Our leading lady launches into housewife mode, with a succession of scenes that show her baking cookies, doing the dishes, and completing the occasional garden task. Though she's working hard, her wigs and makeup are flawless, as are her striped outfits, layered necklaces, platform Gianmarco Lorenzi suede platform sandals, and cat eye sunglasses.
Closing scenes see our housewife turned into a sexpot, ditching her relatively conservative jumpsuits and sweaters for short lingerie worn with high boots or better yet no clothes at all--Beyonce poses in a bubble filled bathtub with nothing but sunglasses, earrings, and gold chains on. She certainly knows how to put on a show!

What do you think of Beyonce's video?

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