Although the collection has yet to go into production, it will include apparel, accessories, shoes and maybe even something for home decor later down the line. Zoe hopes to go from being just a stylist to a lifestyle brand.
"Subconsciously or consciously, my whole final goal was to be on the design side," the stylist told Women's Wear Daily in an exclusive interview. Zoe assures she won't be one of those designers that creates clothing for the masses and then refuses to wear it themselves. "You will definitely see me in the clothes. You will absolutely see my trademark pieces. I'll definitely do faux furs and incredible leather jackets and great trousers. But I am catering to a broader audience."
Zoe has high hopes for the collection, which will be available in department stores, specialty stores as well as online.
"The bottom line for me is if I'm passionate about it, I will sell it like crazy because I love it," she says. "I just want to put out the most incredible product and have people love it and be excited about it. And I want to have an entire lifestyle brand. No limits! I hate limits! Give me a limit; I'm going to break it."
The celebrity stylist tried pushing the limits when she asked Giorgio Armani and Karl Lagerfeld to alter their designs for her clients. We're looking forward to seeing the final product. Until the clothing line is launched though, you can watch Zoe push the limits on her Bravo reality show, 'The Rachel Zoe Project.' The third season premieres this summer on August 3.