Time Tells All -- Dee and Ricky for G-Shock

Dee & Ricky,a New York-based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family: the GA110DR-1A. Demetris and Ricardo Jackson, both 23, sell bow ties, brooches and belt buckles made of the colorful kiddie blocks. The stylish Lego brothers are from Staten island, N.Y., where their masterpieces are formed. Their limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide.

The design draws on primary colors to mimic the appearance of a toy watch. Like the duo's signature Lego-based designs, all the details pop against the black backdrop. A never-seen G-Shock technique combines contrasting LCDs, gear-shaped hands and other parts to create a distinct multidimensional effect exclusive to the GA110DR-1A. To further customize the timepiece, Dee & Ricky celebrated their success at the Bowery Hotel in New York City, which was well-attended by tastemakers and influencers alike. The evening included a special screening of Dee & Ricky's G-Shock video by Kenzo Digital and guest performance by hip-hop artist Donnis. Notable guests included Andre Harell, Bun B, Tristan Wilds, Kel Spencer and design duo Coco & Breezy.

On the timepieces below, the Dee & Ricky logo appears on the band and the engraved back case features the Dee & Ricky caricature.

Their unique and intricate style has caught the attention of A-listers, including Kanye West, who also collaborated with G-Shock to ring in their 25th and 26th anniversary, and shares a similar eclectic style.

"G-Shock is pleased to collaborate with the fashion brand Dee & Ricky," said Shigenori Itoh, vice president of Casio's Timepiece Division. "As the first brand to customize the new G-Shock GA110 model, Dee & Ricky create a fusion of cutting-edge G-Shock technology and fashion-forward style that will surely make this watch a collectors' item."

For the dashing duo, the sky is the limit, but for now, they certainly know what time it is. And in the words of Dee and Ricky Jackson, "Better watch us like this Dee & Ricky G-Shock,".

Available in July, the GA100DR-1A will retail for $130. For more information, visit www.gshock.com.