In 2005, Simmons Jewelry Co. and Sanrio launched a licensing partnership called the Kimora Lee Simmons for Hello Kitty® Fine Jewelry Collection. The collection targets, "women who grew up with Hello Kitty® and still harbor an emotional connection to the character," and includes a fan base of Tyra Banks, Rihanna, Miley Cyrus, Dakota Fanning and Hilary Duff.
"Our philosophy of a 'small gift and big smile,' continues to be the foundation of Sanrio as we celebrate 50 years of friendship and fun," says Janet Hsu, President of SANRIO Global Consumer Products. "We commemorate this milestone with fans from around the world that have grown up with our characters and built a long-lasting relationship with the brand."
Take part in all the "kute" kitty action with these five silly and quirky fashion-forward items.
Hello Kitty 15" Eco Zip Laptop Sleeve: Classic Red ($49.95, sanrio.com); Hello Kitty Juniors T-Shirt: White Hello Kitty Bow ($30, sanrio.com); Hello Kitty Diamond Ring: Black Onyx Kimora Lee Simmons for Hello Kitty ($950, sanrio.com); Hello Kitty Card Case: Face ($15, sanrio.com); Hello Kitty Rolling Suitcase: Glasses ($170, sanrio.com)