Fashionistas can go on the site and check out boutiques created by stars such as Eve, Nicole Richie and Rashida Jones, as well as designers like Tracy Reese and Rachel Roy. Similar to ShopStyle, the boutiques direct browsers to the online shops where the item they clicked on is sold. There's also a section where the user can browse items inspired by that particular designer's style. If you like what you see in the boutique, you can also "follow" it on the site.
And there's more! By answering six questions about your personal style, you can create your very own boutique.
It looks like fun, especially for people who like to see what their favorite celebrity, designer or blogger's sartorial choices are. What do you think, readers? Will you be using Boutiques.com to shop or browse?