Cedella Marley, founder of clothing line Catch A Fire and daughter of late reggae icon Bob Marley, just partnered with Puma to create the Olympic, podium, and ceremony wear for the Jamaican Track and Field team in the London 2012 Olympics.
Cedella, the eldest Marley daughter who was once a track runner herself, is placed at the helm of creating performance-enhancing athletic wear for the entire Jamaican Olympic team, which includes record-breaking and ironically-named runner Usain Bolt, the fastest man in the world.
For the outfits, the designer plans to incorporate vibrant colors and patterns reminiscent of Jamaica as well as the country's African roots. She says the opportunity of creating the outfits for her home team is an unbelievable honor and something she never dreamed would be possible.
Keep an eye out for her designs at the 2012 Olympic games in London! What do you think of the new collaboration?