After dealing with the controversial Cadbury ad debacle supermodel Naomi Campbell is getting back to her fashion roots and is teaming up with Italian denim brand Fiorucci, produced by Ittierre, for her new line of jeans.
Fiorucci's top executives are certain the partnership will benefit both Campbell and the growth of their brand. "This agreement is important to accelerate the development of the company," said Antonio Bianchi, owner of Albisetti, which now controls Ittierre.
Campbell's collection for the brand will have 15 pieces with jeans in four different styles. She created the line with her personal taste and women's figures in mind. "Jeans are like pasta. You can interpret them differently each time and play with the accessories -- wear them with flip-flops if you want comfort or heels if you want to look sexy. For the collection I thought about what would enhance women [and] about what I liked," Campbell told Harper's Bazaar.